Choosing and hiring keynote speakers is a task cloaked in mystery. As a result, most managers draw back from it or worse consider it as insignificant. In both corporate and social world, we have seen the intense impact of keynote speeches as many have teamed up with an array of speakers over the years. To choose one correctly, it is essential to gain adequate understanding on the role of the keynote, the skills he offers and how to use them to accomplish your objectives.
An effective keynote speech should motivate and unite an audience with a common rationale. He or she should also provide track for the goals and purposes of the conference. This establishes the tone for the event; which can launch a conference with transparency, or at its worst, shift it forward with unreal or cluttered ideas. Continue reading
Search engines have established an indispensable task in both commercial and domestic consumption. Today, leading companies continue to develop innovations aimed for elevating the standards of search for both mobile and non-mobile consumers.
For the record, Google has preserved its dominance when it comes to search. Its 70% market share has proven its worth being the most widely used tool for internet search activity. On the other hand, Microsoft’s Bing earns the second spot on the popular list.
However, Google is facing a string of challenges that might affect their current status. This is due to the emerging type of search called “conversational”, ”abstract” or the familiar “latent” search.
The Advertising Show, America’s only radio program focusing on advertising, media, marketing, product development, branding and sales and customer relations previously invited CEO Futurist Patrick Meyer on their great show to promote his award-winning book and the facts behind his controversial “shift your game” campaign which created a big buzz in today’s technology-driven world.
Meyer, a regular guest of the radio show, was welcomed by the eloquent hosts Ray Schillens and Brad Forsythe who really gave a sweet introduction about the well-known marketing expert. The hosts interestingly affirmed that Meyer’s presence would be scandalously insightful and innovative that was apparently observed within the entire show.
The radio interview was decently productive and interactive. It started with a simple question in getting to know the guest on a personal level. “What is the most individual, single thing to learn from a Patrick Meyer?” Meyer said that he does keynote speaking and a lot of people approach him that he would be a motivational speaker. But he owed this confidence from his childhood years when he considers himself a “loser” at schoolwork. He admitted that it was an advantage to be challenged while you are younger to really strive and push hard to what you love doing. He believes that the challenges he met when he was a boy paved the way to what he is now. “I was able to overcome the past and speak in front of people,” he added. So he believes that taking up the stage and speaking in front of an audience showcasing his insights on digital, mobile, social, and e-tail marketing is a thing known to him.