The Chameleon Web: Why Deploy a Responsive Business Website Today


Time always leads us to a different and all new experience. In the world of technology, for instance, each year brought us to a new era of innovation. It can be remembered that our ancestors started out with the bulky gadgets that can only do a task at a time. Then, the Internet was introduced – gathering people from different parts of the earth into a single yet vast virtual field allowing anyone the option to directly be in contact with anybody in spite of the distance. Now, time has brought us to a world where different things can be done by just tapping a screen illuminating different options while on the go; a scene which people from 100 years ago probably might have thought of as the impossible future.

But with time, tastes change. With time, satisfactions change. With time, processes have changed. In fact, everything changes with time. Gone are the days when visitors can patiently wait for a webpage to complete the load. Gone are the days when visitors can tolerate ugly/boring representations of information. Gone are the days when visitors have not thought of security while transacting online. It’s okay to have a crappy (sorry for the word) business website back in the days, but time has exposed a chameleon web and your business is demanded to adjust to changes and your best option is to have your business’ virtual equivalent inherit the characteristics of a chameleon.

The Facts:

Aggressive Mobile Device Production

We already have entered a world where the actual count of smart devices is close to surpassing the total population count of all humans on earth as uncovered by Cisco’s Visual Networking Index Global Mobile Data Traffic Forecast Update. This can mean that probably about 30% of your website’s visitors right now are coming from their mobile devices, assuming your target audience is located in countries where smart devices are greatly used.

Everyone loves the Mobile Era

With all the attractive and differing features packed in highly capable handheld devices produced by different manufacturing brands, everyone had all their eyes fix to the very attractive mobile market and spends money to grab a piece regardless of whatever financial challenges there may be in their way. The mobile appetite of consumers has grown a lot and there’s no sign of it slowing down at any time moving forward.

Smart devices sales are skyrocketing as well as data usage. In 2012, traffic coming from mobile devices grew 70% worldwide. And because it has exponentially grown to an unexpected record, mobile is now reducing desktop’s shares in terms of the tools used by users to access websites.

Everybody is Busy

The advancing world puts all of us on our busy feet, and we multi-task in order to keep up with the demand of our time and we found our smart devices to be our best companion. Things like accessing records while running an errand, reading restaurant reviews while driving to the location, or reviewing information over a Skype conference call or Google+ Hangout with colleagues and a lot of other tasks combos are possible through the use of our mobile devices. When we only have little time, we simply don’t want to be slowed down, or be interrupted, by a website or service that’s hard to use or navigate.

Smart Devices Screens are Small

And to achieve user friendliness as well as easy navigation, a website must be able to tell exactly when it is being viewed by the use of something, thus allowing itself to programmatically adjust and bring in different options. If we are to let a website be displayed as it is displayed in desktop computers onto a smaller screen, the outcome might be unsatisfactory.

So, with all the facts in mind, what will your business really get if you make its virtual counterpart responsive?

The Benefits:

Expanded Audience Support

First of all, you would instantly be able to easily support visitors coming from smaller display screens. A responsive website can adjust to different viewports, thus securing the same user-friendliness as well as ease in navigation when viewed on a desktop. It also ensures retention as visitors will have the same experience notwithstanding the device they use.

More Prospects and Revenue

With a user-friendly and easy to navigate website regardless of the viewport, improvement in sales and conversions can be expected. A responsive website allows you to direct the flow, or customize the experience, of on-the-go visitors from the moment they landed up until the time of their exit for all the devices they use without compromising their experience.

Unified Pieces of Data

The trouble with having a separate set of website pages intended only for view on a set of small screens is that they will also have a separate measurement on page views and other significant statistics. This will demand extra work, thus use up extra hours, on the concerned parties as they’ll have to tally the stats in order to generate a compelling daily, weekly or monthly report. With a responsive site, this scenario can totally be avoided as you will only have to track a common set of pages.

Positive Search Engine Remarks

Duplicate content penalty caused by at least two URLs representing the same set of texts/information is among the many issues a website owner can face when unable to neatly mange the association of pages or links within a website. A responsive site has a great excuse from such a problem since it has only a common list of web pages and the crawlers will only have to go through a single flow of pages or links. Thus, it greatly avoids unintentional duplicate pages which can trigger an alarm to search engines’ pages sorting mechanism.

Website Development Savings

One of the best characteristics of a responsive website is they are built mobile-first. It means the development greatly focuses on how the website will be used by on-the-go/mobile users. Thus, it is as good as saying you are building a web app version of your website when you make it responsive, meaning you need not a separate development budget to extend your website’s support to on-the-go users.

More Time for Business

And since a responsive website only takes a single period of time to develop, it essentially gives you ample of time to concentrate more on the core of your business. Also, this type of websites is very easy to manage since you will only have to oversee the same list of pages or links every time.

A Step Ahead of the Competition

If you are not offering a mobile solution to your on-the-go customers, they’ll eventually leave your website and consider your competitor whose website is mobile-friendly. More and more people are favoring mobile devices over desktop computers when it comes to accessing websites nowadays, even if they have both of these options. Think of why Facebook has a mobile optimized version of their website. Recent reports indicated that Facebook’s mobile users soared to nearly a billion, and majority of their revenue is now coming from mobile.

Supplementing the Experience

Think of this; Facebook, Twitter and Google have mobile versions of their websites, and they reported gigantic growth in mobile users. If majority of your website’s referral traffic come from these web giants, then most of your visitors are probably coming from mobile devices. They have been treated excellently by these big names via their well-crafted mobile solutions. Don’t ruin the experience by landing their referral traffic to your non-mobile-optimized website. Supplement the user experience by making your site’s pages responsive.

You may choose to disregard having a responsive website today, but no matter how you wave it out of the way, we are constantly moving towards a world that will be dominated by mobile devices. Mobile is simply the future. Thus, without an on-the-go/mobile-friendly website, you are limiting your business’ growth in the connected world. Take Facebook’s 945 million active mobile users as your inspiration to move forward with a responsive, mobile-friendly website. Think of your business’ future. And ultimately, think of your customers’ experiences toward your brand.

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