3 Interesting Topics Covered during the CES 2014 Event


CES 2014 has recently been concluded, and we’d like to take a review of the interesting topics that were brought to public’s attention during the event.

One of the reasons why CES is very popular and highly anticipated is that it has been, and will always be, the location for us to see the introduction of new ideas by creative and skilful makers, builders, manufacturers, and new and known innovators.

But with so many product/feature/update introductions, we usually end up with so much information to dig in. So, whether you want a little help in filtering down your notes to the most significant ones, or someone who has not attended the event and wanting a quick note of the compelling things revealed during the CES event, you get your help here. Without further ado, below are three of the most interesting stories uncovered in the CES 2014 event.

Galaxy S5 with Iris Scanner

It seems like there is a new battle ground for smartphone makers as the focus on smartphone security has gotten deeper with Samsung, the company behind the distinctive flagships; Galaxy S3 and S4, planning to add iris scanning mechanism in their next Galaxy model upgrade, the S5.

In a Bloomberg News interview, Samsung mobile’s division executive vice president of marketing Young-hee Lee said, “Many people are fanatical about iris recognition technology… We are studying the possibility.”

If realized, the eye scanning feature will competitively go against Apple’s Touch ID – an iPhone 5S fingerprint scanning feature. Security aside, how different will the Galaxy S5 be? “For the S5, we will go back to the basics. Mostly, it’s about the display and the feel of the cover,” Lee shared to Bloomberg.

The 4K LED prototype

Is it not going to take long before we see a 4K LED TV featuring a ‘plasma-like’ picture in the display market? Panasonic is hopeful and confident about the future of LCD Technology via its prototype Studio Master Drive 4K LED TV.

Comparing to their TC-PZT60 series plasma TV, Panasonic showcased to curious attendees the 4K LED prototype along with TC-L65WT600 – last year’s 4K/Ultra HD LED LCD TV. The demo uncovered to the audience the similarly in display capability between the ZT60 and the prototype, while drawing a separation line from WT600 that exhibited the lack of contrast during the test.

So when are we going to see this out in the market? “We have not released any official information on this at this point,” told a Panasonic representative to CNET. I guess many people, including myself, would want this to happen soon, so give us an ETA Panasonic!

Ford Not Joining OAA, Yet

With the demand of smart-cars increasing, we already found ourselves in another era of technology advancement and battle. The next thing you’ll know is that you can efficiently do your office works while driving your car (I would not work while driving though). But should you worry if your car is a Ford? You should be happy, I guess.

While OAA or Open Auto Alliance, a group participated by General Motors, Audi, Honda, and Hyundai, is dedicated to bringing the Android platform, yes – Google’s Android, to cars in 2014, Ford is not joining. And yes, the movement will essentially add Android as a feature to cars of the supporting brands. Ford’s CTO Paul Mascarenas explained the popular car maker is happy with what they are doing and with their collaboration with the Livio guys, but also added they are open to other possibilities.

Ford offers their car users Smart Device Link and is actively promoting AppLink as an industry standard. Joining OAA seems like not really a necessary move for them, but doing the right thing for the customers. “For me, it’s not so much how you connect things. People don’t really care about that. It’s more about the content and the experience,” expressed Mascarenas.

Mascarenas also noted that car owners should be able to utilize their existing data plans to provide connectivity to their car and that Ford is up to securing customer experience first. I actually see this as a good note for everybody. Most of us complain about expensive data plans, so signing up for another just to connect the car will certainly hurt the budget. I, for one, would not want another data plan just to make my car answer to questions whenever I have and buffer real-time driving notes from the cloud if all can be done by just connecting my smart device. Certainly, Ford wants to give consumers the option to avoid extra data charges.


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