Monthly Archives: December 2013

The Coolest Gadgets that Buzzed the Technology World this Year


As we are about to say goodbye to the year 2013 and welcome 2014, it made perfect sense to take a look back at what the ending year had offered us as consumers of the innovative technologies brought about by tech companies that were nonstop innovating. For sure talking about it will generate a very long list of notable tech gadgets, so I decided to filter it to the coolest for sure each one of us can remember. Continue reading

Why You Should Add Video Advertising to Your Business’ Marketing Campaigns Mix


A representation on how a Facebook video ad may look like.

There are a lot of ways to promote a business online. In the internet marketing category, there is the search engine optimization, social media marketing, email marketing, referral marketing and content marketing. In search engine marketing category, a business can experiment with pay per click and cost per impression schemes. If the promotion is required to target users’ actions in somebody else’ website, there is the contextual advertising as well as behavioural targeting in the display advertising category. Continue reading

On-the-Go Customer Relationship Management


For a fast-growing business, there is nothing more valuable than having access to tools that can be used to manage customer relationships and the loads of data and information that come flowing with them. Yes, social networking sites like Facebook, Twitter and LinkedIn had grown big and sophisticated enough to be the likely tool for this purpose, but a CRM system is no less than an architecture built similarly around people and relationships. Continue reading

Brilliant Ideas + No Startup Fund = Crowdfunding


If you think you have just discovered something innovative and it can help a lot of people finally solve a specific problem or simply provide the crowd another helpful tool they can use daily, but you are faced by the trouble of having an empty pocket or your cash in the volt just could not cover the projected realization cost, then be advised of the future of philanthropy – Crowdfunding – as it is the recommended work around for a project facing a fund scarcity problem. But before you put on your happy face for this funding solution, let’s first examine the details, how it works and where to do it.
Continue reading