Mobile Trends 2013: Engagement and Activation
As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Patrick Meyer author of Steve Jobs & The World of Mobile.
The Lowdown on QR Codes
QR codes are everywhere, but that doesn't mean people are feverishly scanning them. There is a school of thought suggesting that QR Codes will be a flash in the pan -- that their popularity has been driven more by besotted marketers than consumers who actually like the technology. A lot of consumers ignore QR codes because they are perceived to be a hassle -- and some marketers think they're ugly.
First NFC Grocery Program Shared At DMA 2012 Conference
The results of a summer retail innovation pilot were shared at the Direct Marketing Association (DMA) 2012 Conference & Exhibition in Las Vegas recently. In his keynote presentation to leading marketers and agencies on “Mobile 3.0,” Patrick Meyer, CMO of thinaire, and his guest speaker, Edward J. Kaczmarek, most recently director of innovation and emerging technology for Kraft (now part of newly-formed Mondelez International), discussed how a group of four industry leaders had aligned in August to pilot Near Field Communications (NFC) smartphone-enhanced shelf experiences and expounded upon the enlightening insights gained.
We hear . . .
That Matthew and Nicole Hanley Mellon will serve as junior chairs of the Red Cross Ball in Palm Beach on Feb. 8 . . . That Patrick Meyer of tech firm Thinaire has launched his latest book, “Steve Jobs and the World of Mobile.
Holiday 3.0: from Smartphones to Showrooming
The countdown to the Holidays is underway. So wouldn't it be SMART to have added, innovation related insights about this Holiday and shopping…complete with emerging gift choices for Smartphone fans? See IX’s global innovation correspondent and Business 3.0 expert, Patrick Meyer, PatrickTV episode on "Holiday 3.0: From Smartphones to Showrooming."
LEADING IPHONE APP DEVELOPER SOURCEBITS NAMES MARKETER PATRICK MEYER AS NEW PRESIDENT
Over the last year, Meyer collaborated with Sourcebits in the development and launch of Knocking Live Video, a live streaming video application that became the third highest ranked application in the App Store within 48 hours. "Patrick's leadership, marketing and innovation expertise will help us catapult Sourcebits to be the global leader in mobile apps, gaming and digital marketing technology," said Rohit Singal, CEO of Sourcebits.
Meyer’s Top 10 Tips in Mobile/Social Apps
Smartphones and Mobile/Social Apps are beyond a doubt the hottest area with consumers–and smart marketers. Here are learnings from Sourcebits’ developing 200+ apps and 4 years of mobile/social work including our December Knocking Live Launch ( #3 Social app in 48 hours behind Facebook):