Patrick Meyer is a brand/business builder and innovator for Fortune 500 companies and emerging tech ventures. He has a hybrid expertise as a senior marketer and advisor for CMO’s/CEO'S leading the world's top brands (Coke, Virgin, Ford, Gatorade, P&G, Levi’s, VW, Daimler, Nintendo, etc.). He was the founder and CEO of marketing innovation consultancy WPP Fusion 5 and was most recently President, NA for Sourcebits, the leader in Mobile/Social/Gaming apps. He is Partner and CMO for Thinaire (the leader in NFC Marketing Engagement & Activation), as well as a continued partner/advisor for Sourcebits and Knocking Live (Top 10 Social App), and other select ventures.
He has a BS from Villanova VSB and an MBA from Fordham University. Patrick is a member of the Dean’s Advisory Committee for the Villanova Business School. He also helped found the Villanova Innovation, Creativity & Entrepreneurship Center and The Meyer I.C.E. Award given out annually and most recently awarded to Apple CEO Steve Jobs. Patrick is a keynote speaker on various Business 3.0 topics (including mobile, social, retail) and author of two new books: “Steve Jobs & The World Of Mobile” and “Apps: The Inside Scoop”. He also has a weekly iTV show called PatrickTV that showcases innovation across Biz. Tech. Life 3.0. He is also the Global Correspondent for leader InnovationExcellence.com.
"Helping You Shift Your Game"
Present: CMO & Partner Thinaire: Mobile NFC Leader 1994-2003: Founder/CEO Fusion 5: Leading Innovation Consultancy (Added Value & WPP) 1987-1994: Senior VP/ Partner Marketing Corp. of America (MCA) 1985-1987: VP Marketing RJR/Nabisco 1984-1987: Director of Marketing, Brand Coca-Cola (North America), The Coca-Cola Company 1981-1984: Director of New Products, The Coca-Cola Company (for Sergio Zyman) 1978-1980: Various brand management positions, The Gillette Co./Personal Care Division
MBA Fordham 1978; BS Bus. Admin.; marketing
Villanova University 1974; with scholastic honors; business management/operations
Patrick is also an advisor and Board member to the Dean of Villanova Business School.
He has also funded the Villanova Innovation, Creativity & Entrepreneurship Center and The Meyer (Family) Innovation Awards given out annually by Villanova. This was also part of the re-invention work he did with the Dean and its board around building Innovation into the curriculum.
In 2008, he launched the Villanova Marketing Leaders—involving senior alumni sharing their passion for Villanova & Marketing
Miller Lite annual plan development across 5 years and adjacent innovation pipeline. This ranged from the " 3 Time Winner of World Beer Cup ", 3-year exploitation of Dallas Cowboys/Lite partnership, various new products, and an insight driven re-invention of Miller Coors core channels.
The Reconnection Roadmap for Brand Coke with Millennials and corresponding efforts in the core channels.
Reconnection of the VW Brand to The Millennial Generation thru strategic/innovative initiatives.
Re-invention of Pepsico's low calorie flagship brand –Diet Pepsi and initial idea development for Diet Pepsi Max
Strategic re-invention of Bill Gates' digital imaging business, Corbis.
Marketing Innovation efforts to help accelerate Virgin's emerging mobile phone brand.
Business Turnaround--Ford Small Car business including launch of Ford Focus--car of the year two years in row
Re-stage/revitalization of a series of brands--including PowerAde, Sprite and Brand Coke
RJR Tobacco--Business turnaround--Salem
Daimler Chrysler--3 year revitalization plan for Jeep/Dodge/Chrysler including insight/strategy/product development/innovation/ long-term scenario planning/regional activation and organizational strengthening
Campbell's--business strategy and turnaround plan
SAB MILLER - Brand insight/strategy and restage of Miller Lite - and rebuilding of core brand business-including "Good Call: Low Carbs"-and resulting business turnaround (1st + growth in 20 years)
Patrick is "The Marketing Insider" on the weekly radio talk show, The Advertising Show. He is a featured columnist "thought leader" for HUB magazine which is becoming a standard for marketing professionals.
He is also Member of the Board of Directors of a number of marketing and technology related companies. This includes Emsense the emerging leader in neuro-diagnostic tools for measuring engagement/likeability, etc. directly from the brain and body—all across the 360' of marketing. He is also involved with Starlite, the retail media company that brings impact to chain/retail efforts for CPG brands. He splits his time between Manhattan and Palm Island/Miami.