Monthly Archives: May 2013

The Brands that Challenge Apple in the World of Mobile Innovation

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For years, Apple has been a popular company that has conquered the mobile industry. From its astounding global sales to its “cool” touch products, consumers and investors have definitely raved over the signature innovations of this famous tech giant. The company is known for its high-end innovations that combine art and technology fueling buzz and word-of-mouth marketing every time it would launch a new product. Investors have been tracking Apple’s stock, making enough thrust to boost the stocks to new highs.

But amidst the previous buzz and momentum of Apple, the enthusiasm of its valued customers and investors seems to be fading away, specifically for iPhone 4s, the company’s previous product before iPhone 5 hit the market. Tech experts accentuate that Apple’s rival companies might have affected its good game. However, Apple maintained its position at the top for gaining nearly 40% of US smartphones in the latest study. Still, a significant list of challengers has come out in the open and is ready to steal the recognition from the famous brand developed by the former Steve Jobs.

Let’s examine the world’s major brands that challenge Apple in the mobile arena and get into detail with these contenders, their product advantages and top secrets that can potentially take the lead or at least equilibrate the mobile competition. Continue reading

Apple is Once Again World’s Most Valuable Brand

apple-homepage

Yes, you read that right! Apple is the Most Valuable Brand for third year in a row. And while it might sound impressive, comparing the growth from the previous years, however, the increase is not really that substantial to feel gratified about the recognition, at least this is how we feel for the Apple brand.

Published via AllThingsD, Millward Brown recently released its annual BrandZ™ Top 100 Most Valuable Global Brands 2013, and Apple topped the list with $185.1 billion brand value, notwithstanding struggling stock prices.  And while this may be remarkable, it’s only a 1% increase from its $183 billion brand value last year. It is a huge falloff from the 19% increase it received last year, from $153 billion in 2011 to $183 billion brand value in 2012.
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How Mobile Innovation is Affecting Popular Sites like Facebook, Twitter and LinkedIn

socialmediasites

According to Cisco Systems, by the end of this year, the number of mobile-connected devices will exceed the number of people on earth. And of course, there is the increasing numbers of people who are now accessing the Internet via mobile devices, be they phones, tablets or phablets.

Around the world, people are ditching desktops and laptops in favor of mobile devices, enjoying access to countless of apps designed specifically for small touch-screens and people on the go. This means that companies like Facebook, Twitter and LinkedIn have to move fast or risk missing out on the next big thing.

So, how is mobile innovation affecting admired online brands? Well, that depends on 1) how they are viewing the advancement in mobile technology – they can view this shift as an opportunity or as a threat – and 2) what they are doing about it.
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