The CEO of Barnes & Noble might be getting a lot of attention when he mentioned plans to add an NFC (near-field communication) ability to a future Nook so it can buy ebooks in store, but it looks like at least one publisher has beaten him to the punch: Patrick Meyer with his book Steve Jobs and the World of Mobile, which hit store shelves earlier this month. This book has an NFC chip embedded in the front cover.
Samsung currently is running a nation-wide ad campaign: putting up posters that included NFC chips which can enable late-model Samsung smartphone to get ebooks, music, or other free contents when the devices are tapped to the said poster. The NFC chip in the cover of Patrick’s book works in a similar fashion: allowing book browsers to watch an interview of Patrick by just tapping the book with their NFC-equipped smartphone. An NFC chip can be useful in getting the attention of someone browsing in a bookstore. That potential customer would be much more likely to tap their smartphone to the book cover, which is an easier process than to scan a QR code.