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Biography

PATRICK MEYER
INNOVATION & BUSINESS THOUGHT LEADER—ADVISOR TO FORTUNE 100 CEO'S/CMO'S

Patrick Meyer is a unique hybrid among business leadership in building and re-inventing Fortune 100 brands/businesses -- with both line marketing experience (The Coca-Cola Co., Gillette, Nabisco) and senior consulting role for the CMO's/CEO'S leading the world's top brands (Miller Lite, Jeep/Dodge/Chrysler, Virgin, Pepsi. VW, Unilever etc.).

November, 2009, Patrick transitioned an extended working relationship with Sourcebits CEO Rohit Singal into a new role as President, N.A. the software development leader. This reflects a theme in Meyer's innovation work where marketing and emerging technology are fused into business driving solutions. Sourcebits is an India/USA based leader in mobile apps, gaming and digital solutions, with 200+ developers, working across all major mobile platforms (iPhone, Android, Symbian), social , online and enterprise solutions. Together with Brian Meehan, they have been working across NOW's client base with particular focus on creating Digital Innovation Labs.

Patrick was behind advertising/marketing's innovation thought leader consultancy, WPP Fusion 5 and more recently NOW Inc. Clients have retained Patrick and his USA/global teams to identify and action major growth strategies within large companies and challenging industries/markets they compete in. This includes CMO led efforts - new products, brand revitalization, global brand building, channel/customer growth, marketing/agency organizational upgrading, acquisition assessment/strategy, etc.

His prior background:

1994-2003: Founder/CEO Fusion 5
1987-1994: Senior VP/ Partner Marketing Corp. of America (MCA)
1985-1987: VP Marketing RJR/Nabisco
1984-1987: Director of Marketing, Brand Coca-Cola (North America), The Coca-Cola Company
1981-1984: Director of New Products, The Coca-Cola Company (for Sergio Zyman)
1978-1980: Various brand management positions, The Gillette Co./Personal Care Division

Collegiate background/Involvement:

MBA Fordham 1978; BS Bus. Admin.; marketing
Villanova University 1974; with scholastic honors; business management/operations
Patrick is also an advisor and Board member to the Dean of Villanova Business School.
He has also funded the Villanova Innovation, Creativity & Entrepreneurship Center and The Meyer (Family) Innovation Awards given out annually by Villanova. This was also part of the re-invention work he did with the Dean and its board around building Innovation into the curriculum.
In 2008, he launched the Villanova Marketing Leaders—involving senior alumni sharing their passion for Villanova & Marketing

Recent leadership roles for Fortune 100+ Companies:

Miller Lite annual plan development across 5 years and adjacent innovation pipeline. This ranged from the " 3 Time Winner of World Beer Cup ", 3-year exploitation of Dallas Cowboys/Lite partnership, various new products, and an insight driven re-invention of Miller Coors core channels.
The Reconnection Roadmap for Brand Coke with Millennials and corresponding efforts in the core channels.
Reconnection of the VW Brand to The Millennial Generation thru strategic/innovative initiatives.
Re-invention of Pepsico's low calorie flagship brand –Diet Pepsi and initial idea development for Diet Pepsi Max
Strategic re-invention of Bill Gates' digital imaging business, Corbis.
Marketing Innovation efforts to help accelerate Virgin's emerging mobile phone brand.
Business Turnaround--Ford Small Car business including launch of Ford Focus--car of the year two years in row
Re-stage/revitalization of a series of brands--including PowerAde, Sprite and Brand Coke
RJR Tobacco--Business turnaround--Salem
Daimler Chrysler--3 year revitalization plan for Jeep/Dodge/Chrysler including insight/strategy/product development/innovation/ long-term scenario planning/regional activation and organizational strengthening
Campbell's--business strategy and turnaround plan
SAB MILLER - Brand insight/strategy and restage of Miller Lite - and rebuilding of core brand business-including "Good Call: Low Carbs"-and resulting business turnaround (1st + growth in 20 years)

Additional Background:

Patrick is "The Marketing Insider" on the weekly radio talk show, The Advertising Show. He is a featured columnist "thought leader" for HUB magazine which is becoming a standard for marketing professionals.

He is also Member of the Board of Directors of a number of marketing and technology related companies. This includes Emsense the emerging leader in neuro-diagnostic tools for measuring engagement/likeability, etc. directly from the brain and body—all across the 360' of marketing. He is also involved with Starlite, the retail media company that brings impact to chain/retail efforts for CPG brands.
He splits his time between Manhattan and Palm Island/Miami.

 

 

Patrick Meyer